O Panda Gordo is an independent publishing project established in 2011 by João Sobral. It started as an impulsive naive activity, motivated by a fascination and not by an intention. It gradually became a more conscious and critical practice and although it hasn’t lost its exploratory nature, it is now admittedly political – not always in its content but invariably in its form.
The attitude behind O Panda Gordo can be summarised into the following ideas: competition cooperation; growth local structures; separation combination of brain work and manual work; professionalism amateurism; overpricing affordability; profit experimentation.
O Panda Gordo is based in Glasgow (Scotland, UK) and its activity is currently divided into four branches:
Publishing – O Panda Gordo publishes zines and other objects featuring his own work and the work of fellow artists.
Distro / Shop – O Panda Gordo stocks, along with its own publications, a selection of titles, including visual art, writing and music, published by other artists and independent publishers, mostly from Portugal.
Research – O Panda Gordo produces essays and runs other experiments with the purpose of questioning and rethinking different aspects of self-publishing processes.
Design / Printing – O Panda Gordo designs and produces commissioned printed matter for artists, collectives and other establishments. Services include Art Direction, Graphic Design, Illustration, and Printing.
website designed and coded by O Panda Gordo / João Sobral